Proposals

Promise

If you become our client, we promise to provide you with state-of-the-art brand expression and naming services, on time and on budget. To deliver on that promise we invest in talent and technologies, not offices and extras.

Fixed Fee Proposals

Once we understand the goals of your project, we’ll provide you with a straightforward fixed-fee proposal, including the option to select additional services, if appropriate. You’ll know exactly what you’re getting and what it will cost.

One Month Strategic and Creative Brand Naming Projects

A typical brand naming project takes four weeks, for which our standard fee is USD $5,000 per week. This usually includes one week of discovery and strategy, one week of creative exploration (with feedback), one week of creative development (with feedback), and one week of evaluation and selection. We may budget for additional weeks if we are naming your new company, if you are targeting more than one market, if your decision-making process is unusually complex, etc.

One Week Creative Only Brand Naming Projects

If your brand strategy is clear and you simply need a fresh creative perspective, we can provide you with an extensive set of creative options for a flat fee of USD $5000 per round.

One Day Brand Naming Workshops

If you’d like to bring your branding team together for an intensive brand naming session, we can lead a workshop for a fee of USD $1500 per day (including a prep day and, if appropriate, one or two travel days).

Quarterly Retainers

If you have a short-term need for the development of new names, nomenclature, descriptors, brand copy, etc., we may suggest a quarterly retainer arrangement. Our retainer fee is fully negotiable based upon your specific requirements, but USD $30,000 per quarter is typical.

Annual Retainers

If you have a long-term need for the development of new names, nomenclature, descriptors, brand copy, etc., we may suggest an annual retainer arrangement. Our retainer fee is fully negotiable based upon your specific requirements, but USD $90,000 per year is typical.

Rush Projects

Naming in a hurry is less than ideal, but we can double, triple or quadruple the resources we devote to your project, for a commensurate fee.

Discounts

We don’t discount our services except for non-profit engagements, simultaneous naming projects, and naming agency of record agreements. We believe in being paid what we’re worth — no more and no less. We do consider equity or payment-in-kind arrangements.

Options

Although naming is our bread and butter, we’re equally adept and experienced at every aspect of brand expression. We offer all of our services à la carte at our standard rate of USD $5,000 per week.

Expenses

We’ll bill you for any project-related expenses we incur at actual cost. We’ll include a good faith estimate of our expected expenses (travel, respondent recruitment, etc.) on our first invoice and make any appropriate adjustments (up or down) on our final invoice.