The Way We Work

This sample project plan will give you a good sense of how we do what we do, but it’s important to note our methodology is a tool, not an ideology. We feel free to tailor our approach to suit your particular needs.


  • Get to know one another
  • Discuss your project’s purpose and context
  • Define it’s timeline and key mileposts
  • Review any relevant background material
  • Profile your internal target audiences


  • Explore your offering
  • Explore the category
  • Define your brand architecture
  • Define your marketing strategy
  • Define your sales strategy
  • Define your communications strategy
  • Define your positioning
  • Define your ideal category name
  • Define your ideal social (viral) brand strategy
  • Define your ideal belief (cultural) brand strategy


  • Develop a set of short-term tactics and long-term strategies


  • Present the results of our work in a report and/or a closed or open forum, as desired.


  • Remain available to discuss any future internal or external developments which affect your brand including new markets, cultural shifts, acquisitions, etc.